Real Estate Agency CRM — GoHighLevel Implementation
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Overview
Complete GoHighLevel implementation for a 50-agent real estate firm — custom pipelines, AI lead qualification, automated follow-ups, and white-label client dashboards.
The Challenge
Agency used spreadsheets + 4 different tools with no unified CRM. Agents wasted 10+ hours/week on manual follow-ups. Lead response time averaged 6 hours.
Our Solution
Set up GoHighLevel from scratch: custom sales pipelines (lead→contact→showing→offer→closed), AI chatbot for 24/7 lead qualification, multi-step SMS/email sequences, automated review requests, and white-label dashboard with MLS integration.
The Result
Lead response time dropped to 2 minutes, 60% increase in lead-to-showing conversion, agents saved 12 hours/week, 4.8 average review rating across 300+ automated requests.
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